The company’s booming success and its post-race contraction serve as a cautionary tale for startups that hitch their wagon to the inherently boom and bust nature of political campaigning.
It sounds like Hustle scaled up considerably in the lead-up to midterms, undertaking “an enormous operational challenge” that ultimately could not be sustained after the political cycle died down.
TechCrunch has reached out to Hustle to confirm those numbers. “I made the rookie misstep of not watching our growth closely enough, and we ended up overbuilding our team beyond our means.”īloomberg reports that Hustle’s aggressive layoffs reduced its team by 35 percent. “… While we have an exciting set of initial commercial customers using Hustle successfully, it was premature to aggressively expand our team - we need the time to do the research with our customers and build the right product to support industries beyond politics and non-profits,” Lindsay wrote in the layoff announcement. Hustle co-founder and CEO Roddy Lindsay, a former Facebook engineer, disclosed the layoffs in a recent Medium post, apologizing for the choices that led up to the decision to “right-size” Hustle’s team. The company behind a texting platform that powered more than 1,300 Democratic campaigns has slashed its staff in the lull following the 2018 midterms.
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